Optimised Shear (OS) experiments in JET can generate an Internal Transport Barrier (ITB) during a high power heating phase early in the plasma discharge. A strong link is generally observed between the formation of the barrier and the location of an integer q magnetic surface within a low magnetic shear (s = r/q(dq/dr)) region of the plasma. However, if the q-profile for such experiments is modified by applying Lower Hybrid Heating and Current Drive (LHCD) before the main heating pulse, to provide a region of reduced or negative magnetic shear in the plasma core, ITBs can be formed whose location does not exhibit any apparent association with a particular internal magnetic surface. Initial results suggest that q-profile modification using an LHCD prelude can also be used to reduce the heating power level required for ITB generation.